Privacy policy
Last updated: October 6, 2026
This privacy policy describes how LIVALL Europe GmbH (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal data when you visit eu.livall.com (the “Site”), use our services, make a purchase there, or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this privacy policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or another person whose information we have collected under this privacy policy.
Please read this privacy policy carefully.
Changes to this privacy policy
We may update this privacy policy from time to time, including to reflect changes to our practices, or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the Site, update the “Last updated” date, and take any other steps required by law.
How we collect and use your personal data
To provide the Services, we collect , as listed below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses listed below, we may use the information collected about you to communicate with you, provide or improve the Services, fulfill all applicable legal obligations, enforce all applicable service terms, and protect or defend the Services, our rights, and the rights of our users or others.
What personal data do we collect?
The type of personal data we obtain about you depends on how you interact with our Site and use our Services. When we use the term “personal information”, we refer to information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.
Information we collect directly from you
The information you submit to us directly through our Services may include:
- Contact details – including your name, address, phone number, and email address.
- Order information – including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information – including your username, password, security questions, and other information used for account security.
- Customer support information – including the information you include in your communications with us, such as when you send a message through the Services.
Some features of the Services may require you to provide certain information about yourself directly to us. You may choose not to provide this information. However, this may mean you cannot use or access these features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the Services (“Usage data”).” For this purpose, we may use cookies, pixels, and similar technologies (“Cookies”). Usage data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.
Information received from third parties
Finally, we may receive information about you from third parties, including from providers and service providers that collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you have requested, to fulfill our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
All information we receive from third parties is treated in accordance with this privacy policy. See also the section below, Third-party websites and links.
How we use your personal data
- Providing products and services. We use your personal data to provide you with the Services and fulfill our contract with you, including processing your payments, fulfilling your orders, sending notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other functions and features related to your account. . We may also enhance your shopping experience by enabling Shopify to sync your account with other Shopify services you may wish to use. In this case, Shopify processes your data in accordance with its privacy policy and consumer data protection policy.
- Marketing and advertising. We may use your personal data for marketing and advertising purposes, for example to send marketing and advertising messages via email, SMS, or mail, and to show you advertisements for products or services. This may include using your personal data, where appropriate, to better tailor the Services and advertising on our Site and other websites. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Article 6(1)(f) of the GDPR.
- Security and fraud prevention. We use your personal data to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for the security of your account credentials. We strongly recommend that you do not share your username, password, or other access details with third parties. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, pursuant to Article 6(1)(f) of the GDPR.
- Communication with you and service improvement. We use your personal data to provide you with customer support and improve our Services. This is in our legitimate interest to be able to respond to you, provide you with effective services, and maintain our business relationship with you, pursuant to Article 6(1)(f) of the GDPR.
Cookies
Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with operating our shop via Shopify, see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including storing your actions and preferences), to perform analytics, and to better understand user interaction with the Services (for our legitimate interest in managing, improving, and optimizing the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the Services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default. However, you can set your browser to remove or block cookies via the browser controls. Please note that removing or blocking cookies may affect your user experience and may result in some of the Services, including certain features and general functionality, not working correctly or being unavailable. Additionally, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
How we share personal data
Under certain circumstances, we may share your personal data with third parties for the purpose of fulfilling contracts, legitimate purposes, and other reasons subject to this privacy policy. These circumstances may include:
- with providers or other third parties that provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
- with business and marketing partners to provide you with Services and advertise to you. Our business and marketing partners use your data in accordance with their own privacy policies.
- If you instruct us, prompt us, or otherwise give us your consent to share certain information with third parties, for example to send you products or through your use of social media widgets or login integrations, and this is done with your consent.
- with our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to fulfill all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce all applicable service terms, and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose We share the following categories of personal data and sensitive personal data about users for the purposes listed above in “How we collect and use your personal data” and “How we share personal data”.
| Category | Recipient categories |
|---|---|
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Without your consent or for the purpose of inferring personal data from it, we do not use or publish this information.
With your consent, we share personal data for the purpose of conducting advertising and marketing activities as follows.
Third-party websites and links.
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other business terms and conditions. We provide no guarantee and take no responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms without restriction on our or third parties’ use of it. Our inclusion of such links does not automatically constitute endorsement of the content of these platforms or their owners or operators, except as disclosed in the Services.
Children’s data
The Services are not intended for use by children, and we do not knowingly collect personal data from children. If you are the parent or legal guardian of a child who has provided us with their personal data, you may contact us using the contact details below to request deletion of this data.
As of the effective date of this privacy policy, we have no actual knowledge that we have “shared” or “sold” personal data from individuals under 16 years old (as these terms are defined in applicable law).
Security and retention of your data
Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security”. Additionally, the information you send us may not be secure during transmission. We recommend that you do not use insecure channels to share sensitive or confidential information with us.
How long we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide the Services, fulfill legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute and apply only under certain circumstances. In some cases, we may decline your request as permitted by law.
- Right of access/information: You may have the right to request access to the personal data we have stored about you, including details on how we use and share your data.
- Right to erasure: You may have the right to request deletion of the personal data we have stored about you.
- Right to rectification: You may have the right to request correction of inaccurate personal data we have stored about you.
- Right to portability: You may have the right to receive a copy of the personal data we have stored about you, and under certain circumstances and with certain exceptions, request transfer of this data to third parties.
- Right to object to sale, sharing, or targeted advertising: You may have the right to instruct us not to “sell” or “share” your personal data, or to object to the processing of your personal data for purposes that are considered “targeted advertising” under applicable privacy laws. Please note: If you visit our Site with the “Global Privacy Control” opt-out preference signal enabled, depending on your location, we will automatically treat this as a request to object to the “sale” or “sharing” of information for the device and browser you use to visit the Site.
- Restriction of processing: You may have the right to request that we stop or restrict processing of your personal data.
- Withdrawal of consent: If we rely on your consent to process your personal data, you may have the right to withdraw this consent.
- Right to appeal: If we decline your request, you may have the right to appeal our decision. You may do this by responding directly to our denial.
- Manage communication settings: We may send you promotional emails, and you may opt out of receiving these emails at any time using the unsubscribe option shown in our emails. If you opt out, we may still send you non-promotional emails, such as regarding your account or orders.
You may exercise these rights as indicated on our Site or by contacting us using the contact details below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to the request. Under applicable laws, you may designate an authorized representative to submit requests to exercise your rights on your behalf. Before we accept such a request from a representative, we require proof that you have authorized them to act on your behalf. We may also need to directly confirm your identity with you. We will respond to your request promptly as required by applicable law.
Complaints
If you have complaints about how we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, you may have the right to appeal our decision depending on your location, by contacting us using the contact details below or submitting your complaint to your local data protection authority. For the EEA, you can find a list of competent data protection authorities here.
International users
Please note that we may transfer, store, and process your personal data outside the country where you live. Your personal data is also processed by employees and external service providers and partners in these countries.
When we transfer your personal data to countries outside Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts from the competent UK authority, unless the data transfer is to a country that has been found to provide an adequate level of protection.
Contact
If you have questions about our privacy practices or this privacy policy, or wish to exercise any of your rights, please call us or email us atsales.eu@livall.com or contact us at Breite Str. 27, 40213 Düsseldorf, Germany.
For the purposes of applicable privacy laws, and unless explicitly stated otherwise, we are the controller of your personal data.
