Privacy policy
Last updated: September 8, 2026
This Privacy Policy describes howLIVALL Europe GmbH (the “Site”, “we”, “us”, or “our”) collects, uses, and shares your personal data when you visit eu.livall.com (the “Site”), use our services, make a purchase there, or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, regardless of whether you are a customer, website visitor, or any other individual whose information we have collected in accordance with this Privacy Policy.
Please read this privacy policy carefully.
Amendments to this Privacy Policy
We may update this privacy policy from time to time, including to reflect changes to our practices, or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the Site, update the "Last updated" date, and take all other steps required by law.
How we collect and use your personal data
To provide these services, we collect over the past 12 months, as listed below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses outlined below, we may use the information collected about you to communicate with you, provide or improve the services, comply with all applicable legal obligations, enforce all applicable terms of service, and protect or defend the services, our rights, and the rights of our users or other parties.
What personal data do we collect?
The type of personal data we obtain about you depends on how you interact with our site and use our services. When we use the term “personal information”, we refer to information that can identify you, relate to you, describe you, or be linked to you. The following sections outline the categories and specific types of personal data we collect.
Information we collect directly from you
The information you submit directly to us via our services may include:
- Contact details – including your name, address, telephone number, and email address.
- Order Information – including your name, billing address, shipping address, payment confirmation, email address, and telephone number.
- Account Information – including your username, password, security questions, and any other information used for account security.
- Customer Support Information – including all information you include in your communications with us, such as when you send a message through the Services.
Certain features of our services may require you to directly provide us with specific information about yourself. You may choose not to provide this information; however, doing so may prevent you from using or accessing those features.
Information We Collect About Your Usage
We may also automatically collect certain information about your interactions with the Services (“Usage Data"). For this purpose, we may use cookies, pixels, and similar technologies ("Cookies) Usage data may include information about how you access and use our Site and your account, including device information, browser information, details about your network connection, your IP address, and other information relating to your interactions with the Services.
Information received from third parties
Finally, we may obtain information about you from third parties, including from suppliers and service providers that collect information on our behalf, for example:
- Businesses that support our site and services, such as Shopify.
- Our payment processors, who collect payment information (e.g. bank account, credit or debit card details, billing address) to process your payments, fulfill your orders, and provide you with the products or services you have requested, in order to uphold our contract with you.
- When you visit our site, open or click the emails we send you, or interact with our services or ads, we or the third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
All information we receive from third parties is processed in accordance with this privacy policy. Please also see the section below, Third-party websites and links.
How we use your personal data
- Provision of products and services. We use your personal data to provide you with our services and fulfill our contract with you, including processing your payments, fulfilling your orders, sending you notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, as well as other features and functionalities related to your account. . We may also improve your shopping experience by enabling Shopify to sync your account with other Shopify services you may wish to use. In this case, Shopify processes your data in accordance with its Privacy Policy and Consumer Privacy Policy.
- Marketing and Advertising. We may use your personal data for marketing and advertising purposes, for example to send you marketing and advertising communications via email, SMS or post, and to show you advertisements for our products or services. This may include using your personal data to better tailor the services and advertising on our site and other websites. If you are resident in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Art. 6 Para. 1 (f) GDPR.
- Security and Fraud Prevention We use your personal data to detect, investigate, or take appropriate action regarding potential fraudulent, illegal, or malicious activity. If you choose to use our services and register an account, you are responsible for the security of your account login credentials. We strongly recommend that you do not share your username, password, or any other access details with third parties. If you believe your account has been compromised, please contact us immediately. If you are resident in the EEA, the legal basis for this data processing activity is our legitimate interest in ensuring the security of our website for you and all other customers, pursuant to Art. 6, Para. 1 (f) GDPR.
- Communication with you and service improvement. We use your personal data to provide you with customer support and improve our services. This falls within our legitimate interest to be able to respond to you, offer you effective services, and maintain our business relationship with you, pursuant to Art. 6(1)(f) of the GDPR.
Cookies
Like many websites, we use cookies on our site. You can find specific information about the cookies we use in connection with running our store via Shopify at https://www.shopify.com/legal/cookies. We use cookies to operate and improve our site and our services (including storing your activities and preferences), to conduct analytics, and to better understand user interactions with the services (in our legitimate interest to administer, improve, and optimize the services). We may also permit third parties and service providers to use cookies on our site to better customize the services, products, and advertising on our site and other websites.
Most browsers automatically accept cookies by default. However, you can adjust your browser settings to delete or reject cookies via your browser’s controls. Please note that deleting or blocking cookies may disrupt your user experience, and could cause some services — including specific features and general functionality — to stop working properly or become unavailable. Additionally, blocking cookies cannot fully prevent us from sharing information with third parties, such as our advertising partners.
How we share personal data
Under certain circumstances, we may disclose your personal data to third parties for the purpose of fulfilling our contract, for legitimate purposes, and for other reasons governed by this privacy policy. These circumstances may include:
- with vendors or other third parties that provide services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
- with our business and marketing partners to provide you with services and run advertising for you. Our business and marketing partners use your data in accordance with their own privacy policies.
- If you instruct us, request that we do so, or otherwise grant us your consent to share certain information with third parties, for example to send you products or enable your use of social media widgets or login integrations, all of which takes place with your consent.
- with our subsidiaries or otherwise within our group of companies, for our legitimate interest in operating a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to fulfill all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce all applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or other parties.
We hereby disclose We share the following categories of personal data and sensitive personal data concerning users for the above-stated purposes in This is how we collect and use your personal data and How we share personal data.
| Category | Recipient categories |
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We will not use or disclose this data without your consent, nor will we use it for the purpose of drawing inferences about your personal information.
With your consent, we share personal data for the purpose of conducting advertising and marketing activities, as outlined below.
Third-party websites and links.
Our site may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies, as well as any other terms of service. We assume no warranty or liability for the privacy or security of any such websites, including the accuracy, completeness, or reliability of any information found on those sites. Information you submit in public or semi-public spaces, including information you share on third-party social networking platforms, may also be viewable by other users of our services and/or users of those third-party platforms, with no restrictions on use by us or any other third party. Our inclusion of such links does not automatically constitute an endorsement of the content of those platforms, or their owners or operators, except as otherwise disclosed within our services.
Children's data
Our services are not intended for use by children, and we do not knowingly collect any personal data from children. If you are a parent or legal guardian of a child that has submitted their personal data to us, you may contact us using the contact details provided below to request the deletion of this data.
As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) any personal data of individuals under the age of 16.
Security and Storage of Your Data
Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, the information you send to us may not be secure during transmission. We advise you not to use unsecure channels to share sensitive or confidential information with us.
The length of time we retain your personal data depends on various factors, including whether we need the data to manage your account, provide our services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.
Your Rights
Depending on where you live, you may hold some or all of the rights listed below in relation to your personal data. These rights are not absolute, however, and only apply under specific circumstances. In certain cases, we may reject your request within the legally permitted framework.
- Right of access/informationYou may have the right to request access to the personal data we have stored about you, including details of how we use and share your data.
- Right to ErasureYou may have the right to request the deletion of the personal data we store about you.
- Right to rectificationYou may have the right to request the correction of inaccurate personal data that we have stored about you.
- Right to PortabilityYou may have the right to obtain a copy of the personal data we store about you, and under certain circumstances and subject to specific exceptions, to request the transfer of this data to third parties.
- Right to Opt Out of Sale, Sharing, or Targeted AdvertisingYou may have the right to direct us not to “sell” or “share” your personal data, or to object to the processing of your personal data for purposes that qualify as “targeted advertising” under applicable data protection laws. Please note: If you visit our site with the “Global Privacy Control” opt-out preference signal enabled, we will automatically treat this, depending on your location, as a request to opt out of the “sale” or “sharing” of information for the device and browser you use to visit the site.
- Restriction of processingYou may have the right to request that we stop or restrict the processing of your personal data.
- Revocation of ConsentIf we rely on your consent to process your personal data, you may have the right to withdraw that consent.
- Right to objectIf we reject the processing of your application, you may have the right to appeal our decision. You can do this by replying directly to our rejection.
- Manage communication settingsWe may send you promotional emails in some circumstances, and you may opt out of receiving these emails at any time by using the unsubscribe option displayed in the emails we send you. If you unsubscribe, we may still send you non-promotional emails, such as those related to your account or your orders.
You may exercise these rights as outlined on our site, or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account details, before we can provide a substantive response to your request. Pursuant to applicable laws, you may designate an authorized agent to submit requests to exercise your rights on your behalf. Before we accept such a request from an agent, we will require that agent to provide proof that you have authorized them to act on your behalf. Additionally, we may need to directly verify your identity with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have complaints about how we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, you may, depending on your place of residence, have the right to appeal our decision by contacting us via the contact details listed below or submitting your complaint to your local data protection authority. For the EEA, you can find a list of the competent data protection supervisory authorities here.
International users
Please note that we may transfer, store, and process your personal data outside of the country you reside in. Your personal data will also be processed by employees, external service providers, and partners based in those countries.
When we transfer your personal data to countries outside of Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent agreements from the relevant competent UK authority, unless the data transfer is made to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our data protection practices or this Privacy Policy, or wish to exercise any of your legal rights, please call us, send us an email at sales.eu@livall.com, or contact us at Breite Str. 27, 40213 Düsseldorf, Germany.
For the purposes of applicable data protection laws, and unless explicitly stated otherwise, we are the controller responsible for your personal data.
